The National Baptist Convention, USA (NBCUSA) has accepted a $300,000 donation from Target. This decision has led to criticism and controversy, particularly in the context of a Target boycott initiated by certain Black community leaders and activists who are protesting the retailer’s reduction of Diversity, Equity, and Inclusion (DEI) initiatives.
Critics are questioning the timing of the donation, as accepting the donation during a boycott effort undermines the boycott and is a “stunning act of betrayal to Black America.” Some view the $300,000 as insignificant given Target’s overall revenue and consider it insufficient to address community needs effectively. There are claims that the NBCUSA leadership did not consult with or reach out to the leaders of the Target boycott before accepting the donation.
The newly installed President of the NBCUSA, Dr. Boise Kimber, stated that the donation will be used to provide scholarships, support senior citizens, and invest in entrepreneurship programs.

Roland S. Martin, Host/Managing Editor of Roland Martin Unfiltered, blasts the National Baptist Convention, USA for taking $300K from Target in the middle of a boycott!
“In a stunning act of betrayal to Black America, the National Baptist Convention, USA has accepted a $300,000 donation from @target. The leadership of this Black Baptist church denomination made no effort to talk with, consult, or reach out to the leaders of the Target boycott. Their actions are reprehensible, and they deserve to be called out in every possible way. Trust me, this is not the last time I will speak on this. If your church is one of the 31,000 churches under their leadership, you need to demand that your pastor go on the record as to whether he or she supports the conventions decision to take this dirty money from target these questions should be shouted out on Sunday morning, so please let us know,” Martin posted on social media, Friday evening.
“The National Baptist Convention takes $300K from Target with no public-facing programs, no investment in Black businesses, and no accountability. How the hell are you saying $300K will support scholarships, senior citizens, and entrepreneurship across 31,000 churches and 7.5 million people? Make it make sense,” Nikki Porcher, founder of Buy from a Black Woman (BFABW), a Nonprofit Organization that helps bring awareness to Black Women business owners and the people who support them, posted. “Leadership means knowing when to say no. It means your community comes first. It means knowing that people trust your choices. I turned down $250K because I understood what was at stake. But too many people out here saying yes for crumbs and leaving the rest of us to clean it up. This? This right here is why. Because do you know what happens now, Dr. Kimber? This one agreement might have just shut down every other conversation that was in motion. It sends a message: Black people can be divided. And now those of us doing the real work have to fight even harder just to be believed. Just to be funded. Just to be seen. This isn’t how you rebuild trust. This isn’t how you invest in community. This isn’t it. And you’re having it in Montgomery?!!”
Some Black faith leaders, including Rev. Jamal Bryant, have expressed discontent with Target’s actions regarding DEI initiatives, viewing them as a lack of commitment to the Black community and prompting called for boycotts and protests like the “#TargetFast” and “#TargetBoycott”.















I AGREE WITH ROLAND MARTIN.
He’s going to pocket the money. It’s chump change! A Judas!
The boycott actually didn’t start with community leaders it started with Black Women who voted for Kamala, who are referred to as the 92%. Pastor Jamal Bryant even acknowledged on the Breakfast Club that the boycott didn’t start with him and that the Black community had already started it.
It is shameful that the black church is hurting its own. You are pushing the falling away.
The TARGET BOYCOTT WILL REMAIN! Target will have to respond because we aren’t backing down. DO NOT GO IN TARGET OR SHOP WITH TARGET ONLINE!
This is why people shun church. Pimps in the pulpit
Speak Roland Martin!!!! I stand with and are a signed member of Targetfast.org and there will I remain. We shall overcome not someday…..but today.
They can & WILL find a “sucka”, and you’re it nbc! Divide (as always) & this community will buckle! NBC = sellouts🤨
Black People Stay Out of Target. Don’t go in there. Tell everyone you know to stay the heck away from there.
Shame on you, National Baptist Convention. Shame on YOU! Shame on YOU! Until you do right by Black People nothing you do with prosper. NOTHING!!!! We spend 12 million a day and you accepted $300 thousand dollars. Bull Crap. The Black Community could have raised that money and given it to you without you selling us out. You were not speaking for the majority, “National Baptist Convention.” Question? Did you seek God while making this decision? NO! He would have told you to RUN! Shameful…Give that money back NOW!!!!!
Nothing stunning about this. They belong to a club that includes the Boule, melinated and non-melinated jackal make the list. Wes Moore,
Pelosi, Clyburn,Booker,Jeffries, AlsoBrooks, and many others have taken money from people that now dictate what positions they should take when it comes to voting for what’s going on in the so-called holy land. These sellouts deserted their constituents decades ago.
Follow the 💰 and see if its true! I did
Pox on all of them!