The National Newspaper Publishers Association (NNPA), representing the Black Press of America, has announced the planning and implementation of a national public education and selective buying campaign across the nation in direct response to those corporate entities that have dismantled their respective Diversity, Equity, and Inclusion (DEI) commitments, programs and staffing. NNPA Chairman Emeritus Danny Bakewell Sr. explained, “Now is the time for the Black Press of America once again to speak and publish truth to power emphatically.”
“We are the trusted voice of Black America, and we will not be silent or nonresponsive to the rapid rise of renewed Jim Crow racist policies in corporate America,” stated NNPA Chairman Bobby R. Henry Sr. “The Black Press of America continues to remain on the frontline keeping our families and communities informed and engaged on all the issues that impact our quality of life.”
At a recent convening of NNPA member publishers and editors, a united resolve was reached that each member publication of the NNPA will begin a national public education campaign coupled with the release of research data on those American companies that are engaging in efforts to sanction racial injustice, inequitable policies, divisive leadership, and economic apartheid in America.
“We note forthrightly that Black Americans spend two trillion dollars annually as consumers of products and services throughout the United States,” NNPA President and CEO Dr. Benjamin F. Chavis Jr. emphasized. “We now must evaluate and realign to question why we continue to spend our money with companies that do not respect us,” Chavis continued. “This now must come to an end. These contradictions will not go unchallenged by 50 million Black Americans who have struggled for centuries to ensure equality, fairness, and inclusion in our nation’s democracy.”
A selective buying campaign involves exercising the right to select what we spend our money on and who we spend our money with. We are starting with targeting TARGET.
The following are some of the major American companies that have publicly retreated from Diversity, Equity, and Inclusion: TARGET, Lowe’s, John Deer, Walmart, Meta, Tractor Supply, Amazon, McDonald’s, and Ford.
