On Friday, May 19, Councilman Fernando Cabrera, Universal Hip-Hop Museum executive director Rocky Bucano and members of the hip-hop community gathered at Kingsbridge Road and Jerome Avenue to rename the location ‘Scott La Rock Boulevard’, to pay homage to the late hip-hop legend. Hip-hop artists and DJs in attendance included D-Nice, BPD affiliate Kool DJ Red Alert, Ced-Gee, DJ Jazzy Jay, Grand Wizard Theodore, Cut Master DC, Tyrone “Fly Ty Williams, DJ Kay Slay, DJ Pete Nice and DJ Eclipse, among others, were all in attendance.
“DJ Scott La Rock gave us a gift and left us a legacy by documenting a human experience that has been widely ignored,” said Cabrera, who sponsored the street co-naming legislation. “Scott (La Rock)’s creative genius helped forge a unique urban art form and put the Bronx front and center in worldwide entertainment – and his legacy continues to influence dance, fashion and language.”
The Grand Incredible DJ Scott La Rock of the legendary Boogie Down Production was taken from us 30 years ago, but his legacy lives on. The iconic DJ, responsible for introducing us to the Blastmaster KRS-One with the release of classic Hip-Hop album “Criminal Minded,” officially has a Bronx Boulevard in his name!
I can’t front like I knew him well personally, although his loss hit me like I knew much longer. I had the opportunity to meet and speak with him just once or twice. He was killed shortly after we signed to B-Boy Records. From everything I heard about him, I wish I had the opportunity to get to know him better. Another hip-hop legend taken away from us too soon, because of senseless gun violence.
The newly renamed street sign can be seen on cross streets Jerome Avenue and Kingsbridge Boulevard!
The street honor took place right next to the Kingsbridge Armory, which many Bronx hip hop advocates hope will be the future location of the Universal Hip Hop Museum.
Before the ceremony, the street was turned into a late ‘80s hip hop scene – as large speakers blasted classic tracks from the ‘Criminal Minded’ album.
“I can’t explain how special this moment is – it really touches my heart,” said Ced-Gee, producer for the hip-hop group Ultramagnetic MCs, who used to play basketball with Scott La Rock. “It’s great to know that Scott has continued to and will always be highly respected and remembered.”
DJ Scott La Rock, born Scott Monroe Sterling in 1962, grew up in the South Bronx and graduated from Our Savior Lutheran High School in 1980. He then attended Castleton State College, now Castleton University, in Vermont.
After graduating in 1984, Scott La Rock found a job as a social worker while spinning hip hop records at night. As a social worker at Franklin Armory Men’s Shelter, he met fellow hip-hop artist KRS-One and formed the group Boogie Down Productions along with D-Nice.
After BPD’s 1987 release of the ‘Criminal Minded’ album, which documented the realities of life in the South Bronx during the 1980s and is considered a blueprint in hip hop history, Scott was tragically shot in the neck while trying to diffuse an altercation at Highbridge Houses.
At Lincoln Hospital he was pronounced dead at just 25 years of age on Wednesday, August 26, 1987, just five months after the group’s first album release.
“My son was a great musician but an even greater person,” said Carolyn Morant, Scott La Rock’s mom. “He really was a wonderful, kind-hearted, loving human being who always wanted to make the world a better place. I am honored that he is receiving recognition and his legacy is being preserved.”
DJ Scott La Rock’s life was cut short but he leaves a legacy that can not be denied and now thanks to the street renaming, the intersection of Jerome Avenue & Kingsbridge Boulevard will forever carry his name.