But recently, when Microsoft and Google offered him a full-time job, he turned them down, and decided instead to partner with his friends, the Gerrard brothers, to create a new app. That app is called Bae, and it’s a very popular mobile dating app for Black people around the world.
Kunzika told TechCrunch, “I was honored to get full-time offers from Microsoft and Google before even turning 21, but I knew that I could serve a higher calling to represent a paradigm shift in what a tech entrepreneur could look like.”
The three friends were very determined to build and promote their app, and so in April 2015, they launched a grassroots campaign and hosted a nationwide tour. The tour, which took them to several Historically Black colleges across the country, consisted of several parties and mixers where people who matched on Bae could meet each other in person. Anyone who wanted to attend had to first download the app. Within just a few weeks, they had already reached 17,000 downloads, and since then they have reached more than 200,000 downloads.
What makes their app different?
There are many other dating apps, but Kunzika says he designed a proprietary algorithm that his makes their app very unique. He explains, “What users like the most about Bae is the quality of the matches and that it helps you find those you’re most interested in”. For example, if you prefer to find someone who went to a similar school as you, the app will adapt to your preferences and learn your user behavior.
The ultimate goal
Their goal is for Bae to become the best Black dating app in the US and across the African diaspora. And so far, they are off to a great start! They have already been listed as a Top 50 Lifestyle app in twenty different African and Caribbean countries, and the app was recently accepted into Facebook’s FbStart Accelerate program and chosen as one of a select group of companies to present at Facebook’s upcoming Developer conference. The app also won first place at TechCrunch’s recent Brooklyn meetup and pitch-off event.
“What users like the most about Bae,” Kunzika explained, “is the quality of the matches and that it helps you find those you’re most interested in.”
For example, if you prefer to match with someone who went to a similar school as you Bae will learn that over time as you swipe right for those potential matches.
For more details about the Bae app, visit www.baeapp.co