Al B. Sure Set To Fight For Charity In Celebrity Boxing Match, March 26th In Atlantic City

Los Angeles, CA (Tuesday, March 1, 2022) -On Saturday, March 26th, legendary music icon, and nationally syndicated radio host Al B. Sure! will fight Hazel “The Latin Lover” Roche at Showboat Hotel in Atlantic City NJ. The Celebrity Boxing Match will be hosted by the legendary hype man Public Enemy’s Flavor Flav, Gillie Da Kid & Wallo 267 and Peter Gunz. Treach of Naughty by Nature will be the referee and there will be a special performance by Kid ‘N Play.

Mount Vernon’s native son is being trained by Olympic Silver Medalist & Four Weight Class World Boxing Champion Roy Jones, Jr., and world-renowned strengthening and conditioning coach Larry Wade. Al B! is being managed by Chris Giovanni of CGEM Talent in association with Lenny “Alize’” Jones’ of Courtside Consulting. 

The match will be live on Pay Per View (PPV) and in person at Atlantic Showboat. Tickets can be purchased at and

A kick-off press conference will take place Saturday, March 5, 2022, at Luxe Media Studios, located at 421 N Rodeo Drive in Beverly Hills, California. A portion of the proceeds from the match will go to Al B! favorite charities Cheryl “Action” Jackson’s @MinisPantry and Tiffany Smith’s @WeFeedtheHungry aka My Friends House LA.

Al B. Sure!’s career in music and entertainment spans over three decades since he was introduced to the world in 1988 by music and business legends Quincy Jones, Benny Medina, Andre’ Harrell and DJ Eddie F of Heavy D & the Boyz. He is a nationally syndicated radio host and change agent who intersects his role as the host of a leading nationally syndicated radio program Love and R&B to becoming a mouthpiece for the amplification of social justice and civil rights issues. In the wake of the current climate, he utilizes his platforms to highlight the needs for racial justice, education equity, voter education, criminal justice reform, mentorship and much more. He participated in two of the most significant social justice events in recent time, the historic March on Washington and the funeral of George Floyd, whose death was the catalyst for a global movement around police accountability and he hosted the largest voting rights rally in the country in 2021 with Martin Luther King, III and Rev. Al Sharpton.

Al B. Sure!’s work in the community around issues that impact vulnerable populations stems from his upbringing in a household that espoused positive values and he was raised under the principle “to whom much is given much is required.” As a result, Al B. Sure! has contributed to music scholarship programs across the country and lent his leadership to different educational programs dedicated to musical excellence. 

In 2020, Al B. Sure! was told by the doctor that he only had a few months to live. Since then, he has been able to completely bounce back after beating his life-threatening illness