New Yorkers have heard the message from city and state officials, from loved ones, and now, the hip hop industry is telling everyone too—wash your hands. Even though things appear to be getting back to normal, we are far from danger. I figured it was worth sending out again with the threat of a second wave, even though the first wave hasn’t officially ended. Plus from what I can see, everyone didn’t get it the first time so maybe in the form of a dope hip-hop song, everyone will catch on.
A public service announcement written by Doug E. Fresh in April helps emphasize the importance of handwashing in fighting COVID-19, and as a general practice going forward.
20 Seconds or More ft. Doug E. Fresh was created by Hip Hop Public Health to empower youth and families with the right information, tools and resources to help mitigate the spread of COVID-19. Watch the music video to learn proper handwashing techniques, safety protocols and what to do if you have symptoms.
The PSA was an effort made possible through the Harlem rapper’s Hip Hop Public Health organization, which he co-founded with Dr. Olajide Williams, head of neurology at NY Presbyterian/Columbia.
The announcement featured hip hop icons from across the industry, which Doug E. Fresh said was particularly important as a way to reach black and Hispanic audiences, as their communities have become some of the hardest hit in New York.
Williams helped highlight the need for proper hygienic practices and social distancing to slow the spread of COVID-19.
“It’s critically important for us to put the message out that really emphasizes the things that people can do to mitigate the spread of the virus and protect their loved ones–and washing your hands is at the top of that list, as well as social distancing,” says Williams.